OLD WISCONSIN

During my apprenticeship, I had the opportunity to work on a new product launch for Old Wisconsin, Natural Cut. The creative direction aimed to position the product as a healthier, more natural option for health conscious consumers. I concepted the package design, which utilized a corrugated material for a rustic, authentic feel, and the final design went into production. It’s been on shelves for over 10 years…a rewarding reminder whenever I spot it in stores today.

Alongside the launched design, I also created a series of exploratory concepts across other mediums. While these were never published, they served as a way to push creative boundaries and explore how the brand could visually evolve in different spaces.

Client: Old Wisconsin | Agency: Jacobson Post | Role: Design Lead
Package design